UNIQUE PLAYER’S WATCH

Swiss luxury watchmaker Maurice Lacroix, the official watch partner of FC Barcelona, reveals an impressive collection of 24 unique pieces designed individually by each player of the prestigious football club.

The interactions and complicity between the Maurice Lacroix head designer and the players was simply remarkable. Whilst some football players adopted a more cautious design approach (Suarez, Adriano, Ter Stegen, Bartra), others displayed a very expressive personality (Mascherano, Xavi, Busquets).

« Look at it, film it and
remember it.
This is my watch ! »

Two unique moments of complicity were the creative and fun duo formed by Leo Messi and Gerard Piqué who insisted to work together, and of course the inimitable and playful Brazilian star Dani Alves who can definitely be granted with the quote of the day: “Look at it, film it and remember it. This is my watch !”.

Simply unique

Swiss luxury watchmaker Maurice Lacroix, the official watch partner of FC Barcelona, reveals an impressive collection of 24 unique pieces designed individually by each player of the prestigious football club. The already close collaboration between both entities was brought one step further when all the players were given the opportunity to demonstrate their creative skills off the pitch. Each member of the team eagerly took on the challenge and 24 one-to-one design sessions were organized in a custom-made Maurice Lacroix design studio specially installed within the FC Barcelona facilities. Simply unique.

A design experience

Never before had any luxury watchmaker created such a unique collection of timepieces. In order to enable superstar players of the likes of Messi, Neymar, Suarez, Iniesta, Piqué, Rakitic and Busquets to dive into the real Maurice Lacroix creative universe, a complete design studio was installed in the FC Barcelona training facilities. A vast array of material samples, dials, straps, hand-sketches and movements were presented and discussed with each one of the players. The unique Maurice Lacroix POWERLITE® material was of particular interest and raised many questions.

A unique fan's watch

The 24 unique player’s watches will remain “signature pieces” forever, just as unique as the players who designed them. Each one with its style, personality and creative touch. Doing something different, engaging on a money can’t buy experience, building a bespoke piece of luxury that is not for sale is something that even the best footballers in the world truly enjoyed. Maybe in the future Maurice Lacroix will again go a step further and propose such an adventure to the most unique fans in the world, the “Unique Fan’s Watch” ?
… stay tuned.

Design my watch
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